Your fractional marketing lead for fintech and B2B SaaS.
Strategic marketing consulting that helps fintech and SaaS companies increase demand, win deals, and grow faster.
The Problem
More priorities than capacity. Sound familiar?
Your marketing team is stretched and already at capacity.
AI can help you produce more, but it can't decide what matters to your buyers.
I join your team as an experienced marketer who sets the priorities and takes on the work, from GTM strategy to events & trade shows, LinkedIn strategy, customer stories, and sales enablement.
How I Work
I work best with small and mid-sized fintech and B2B SaaS companies that don't have a marketing leader yet, or have a small team with gaps to fill.
Every new engagement starts with strategy sprint. From there, I can stay on to lead the work and help execute the plan.
Services
Marketing Strategy Sprint (3 to 4 weeks, fixed fee)
The starting point for new clients. I learn your buyers, audit your current marketing, and deliver a prioritized 90-day plan, including where outside specialists could help.
Fractional PMM (monthly retainer)
I lead your product marketing function defining positioning, messaging, launches, and sales enablement so your product is clearly understood and confidently sold. I bring senior-level judgment and hands-on execution to drive alignment across product, sales, and marketing.
Fractional Marketing Lead (monthly retainer)
I partner with your leadership team to turn business goals into focused marketing strategy and action. Receive ongoing, hands-on support across content, social, PR, and campaigns, as if I’m a part of the internal team.
Strategic Projects, Events/Trade Shows, & Launches (project-based)
For high-impact initiatives like events, launches, and studies, I build the strategy and manage it through follow-up. You get an experienced operator driving the work forward from day one.
Meet Hailey
I've spent nearly a decade in marketing inside fintech and B2B SaaS companies, including building a product marketing function from the ground up.
My background spans mortgage tech, banking-as-a-service, and selling into banks & credit unions, so I already speak your buyers' language.
I started Roise Consulting to give teams a marketer who can think through the strategy and then do the work.
Every engagement starts with understanding your buyers and your pipeline, so everything I build ties back to business goals.
How We’d Start
Intro Call
A 30-minute conversation about your goals and where you are.
Scope
I'll send a short proposal with the package, timeline, and deliverables.
Kickoff
We get to work, usually within two weeks.
Ready to connect?
Share your story and business goals by completing the form. I’ll respond to you shortly.